As we approach 2025, the design world is undergoing a counter-shift, one that seeks to balance the rapid technological advancements of our time with a renewed appreciation for tactile, human-centric, and organic design elements. This shift emerges from a growing desire to reconnect with authenticity, craftsmanship, and the natural world, as the digital age begins to feel increasingly saturated and disconnected from the human experience.
One of the most prominent trends is the movement towards raw, organic materials, with imperfect elements that give every piece a unique identity. This backlash against synthetic materials goes beyond aesthetics—it reflects a focus on sustainability, authenticity, and creating spaces that feel truly connected to their surroundings. Designers are turning to materials like richly grained woods, oxidised metals, and handmade tiles that infuse interiors with texture and warmth. The beauty of these materials lies in their imperfections—each piece tells a story and ages gracefully, gaining character over time.
Additionally, tactile experiences are taking centre stage. Layered, multi-dimensional spaces that combine natural textures such as stone, wood, and brass are becoming increasingly popular. These materials are no longer limited to traditional uses, countertops, fireplaces and shelving; they're being incorporated into unexpected places like accent walls, ceilings, and furniture. This shift encourages designers to embrace the organic, unpredictable qualities of nature, celebrating natural imperfections and creating interiors that feel alive.
As AI technology continues to rise, brands are seeking to blend digital advancements with physical engagements, and consumers are expressing a stronger desire to return to human connection. This trend is driving an increase in IRL (in real life) experiences in retail and design, where human imperfections of products become central to the consumer experience. The goal is to combine technology with craftsmanship, creating meaningful interactions that foster authentic connections.
Simultaneously, interior design is embracing a new era of ornamentation, with minimalism giving way to bolder, more expressive designs. The resurgence of Art Deco, with its glamorous geometric patterns and luxurious materials, is a prime example of this shift. However, it’s not just about nostalgia; designers are reinterpreting these styles with a contemporary twist, blending rich textures and decorative flourishes with a modern, streamlined approach that resonates with today’s consumers.
The counter-shift we're witnessing also extends to the materials we use in our homes. With a renewed focus on natural materials like stone, wood, and clay, which provide warmth and character to living spaces. Designers are stepping away from prefabricated, synthetic materials and choosing pieces that develop a patina over time, infusing spaces with authenticity and life. This approach promotes sustainability and reflects a desire for homes that feel more personal, organic, and connected to nature.
Ultimately, 2025 will be a year where design finds harmony between innovation and tradition, technology and humanity. It’s about embracing the imperfections of the natural world while integrating the best of what technology has to offer. The spaces we create will be richer, more tactile, and more authentic, encouraging us to slow down and reconnect with what truly matters—our environment, our relationships, and ourselves.
Reference list
© 2022 Three Rooms Design Limited. All rights reserved.